The Instagram app will be updated to allow users to create their own virtual effects which can then be applied to photos and videos posted to Instagram Stories.
Spark is a platform which allows for the creation of AR filters that can be used on Facebook properties: Facebook, Messenger and Instagram.
Following its launch in 2018, more than a billion people have used “AR experiences” created through it. Similar effects and filters made by Instagram have been available to users for a while but the update will be the first time users can build their own designs.
A new “AR Explore tab” will be brought to the app that will allow people to sample their own affects and ones from other users.
Big tech firms are increasing their usage of AR; Google recently announced some AR features will added to their maps app for all Android and iPhone users – adding arrows on top of a real-world scene to assist with navigation while walking – while Apple is planning an AR headset for a 2020 launch.
“Whether you want to add a new layer of fun to an event like a wedding, birthday party, or graduation with a custom filter or you’re a professional who wants to continue to hone their craft, Spark AR Studio has everything you need to get started,” Instagram said. “And with Instagram Stories being used by over 500 million users daily, there’s no better place to express yourself with your own AR effects – or simply share the ways you’re using them with your community.”