Until the end of this year, customers travelling on select flights in first class from London Heathrow to New York JFK will be able to watch films, documentaries and travel programmes in 2D, 3D or 360° formats.
The headsets from VR eyewear specialists SkyLights allow customers to fully immerse themselves in 3D view, regardless of the position they are sat in. It also works when they are lying fully flat.
The airline said it will also include therapeutic programmes, with guided meditation and sound therapy designed to help travellers who suffer with a fear of flying.
It already trialled the technology at Heathrow Terminal 5 earlier this year, giving customers a glimpse of the Club World cabin through virtual reality.
Sajida Ismail, head of inflight product at British Airways, said: “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air.
“Virtual reality has the power to revolutionise in-flight entertainment and we’re really excited to trial these new glasses, as they should create a unique and memorable journey for our First customers”.
The airline has committed to investing £6.5bn for its customers over five years, which will go towards improvements such as installing more Wi-Fi services and power to aircraft seats.
In January, Qantas said it was considering stationary exercise bikes and virtual realityrelaxation for its upcoming 20-hour non-stop flights from Sydney to London.
Last year, British Airways was hit by a cyber-attack that saw hackers steal information from thousands of their customers.